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The role of the Registered Nurse or Newborn Care Provider is to feed, soothe, bathe, change & provide all other gentle care to baby through the night.

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Crying it Out: Parents Edition

One of the questions every parent of multiples gets asked is: “What do you do when the babies cry at the same time?” Below is, Crying it Out: Parents Edition, a real answer from Denise Iacona Stern. Denise’s newborn twins arrived when her baby boy was just 17 months old.

Crying it Out: Parents Edition

I will never forget when my sweet-natured 22 month- old son had night terrors and my twins were 4 months old; still teeny girls getting up overnight to eat. One night after soothing my son back to sleep, he got out of his toddler bed and inadvertently locked himself in his room. When he realized what had happened, he started screaming with fright. Naturally, this was the exact moment the twins loudly awakened for their 1am feeding.

And of course, the little key we use to pop open locked doors had fallen behind the doorframe.

And of course, the back-up key fell behind the other doorframe.

And of course, my husband was traveling for work.

Now – all three of my babies were screaming and crying. Screaming from fright, from hunger, from confusion. They were screaming from not knowing where mom was or if I would ever come to comfort them. Then, they realized their siblings were screaming which led to more hysteria. Three children in a red alert screaming panic in the middle of the night is a very special brand of parental torture I don’t wish anyone to know.

So what door do you choose?

Help the anxiety-riddled toddler with no quick way to get him out of his room? Or begin the hour long cycle of feeding the frantic infant twins?

I chose to run to the garage and dump random drawers until I found something to break my son out of his room. Then, I held him as tightly as I could while I did the world’s worst job of preparing two bottles for two babies with one hand. I am not sure how long the house resonated with screams at 1 am. But I do know that if anyone’s brain cells were destroyed from excessive crying, they were all surely mine.

I share this with you because the “crying it out” decision is one most parents struggle with at some point. It is a completely personal choice. But for parents with multiple children, the decision is sometimes made for us because we have more kids than hands. Despite our best efforts, crying it out happens at night and during the day, and our kids are just as loved and well-adjusted as everyone else’s.

So you’re saying they should cry it out?

This is not to say “Yay for crying it out!”  It’s to tell moms, that for every handful of times baby has to cry because you are having a crisis with another child or you yourself are in crisis, you should not negate the 40 million other times you respond swiftly and efficiently. Otherwise every mother of multiples, every parent with 5 or 6 kids, and every mom that has to use the bathroom occasionally would be raising emotionally damaged children.

A six-year study published in the American Academy of Pediatrics Journal  states, “There was no evidence of differences between intervention and control families for any outcome.” NPR also cited this study and other science based information in 2019. Guess what this means? Whatever you choose for your family is the RIGHT decision. While the data shows that crying it out does not cause harm to developmentally ready babies, I think we can all agree this doesn’t mean we dump the child in the crib unprepared for sleep and walk out.

So, what’s the best way to teach a child to sleep through the night? By making educated decisions that parents feel are right for their baby and their family. Trust your intuition and do what feels right because that is really all we parents have. Even science proves it.

Crying it Out: Parents Edition
3 under 2

it Out: Parents Edition – Sleep Training Do’s and Don’ts

If you do choose to sleep train, there are step-by step guides and schedules. As a general rule of thumb here are some do’s and don’ts:

DO:

  1. Get Pediatrician’s Input: Consult with your pediatrician during your baby’s 4-month well-check to discuss their readiness for sleep training. It’s essential to have professional guidance and ensure that your baby is developmentally ready for any changes in their sleep habits. It’s also crucial to be assured your baby doesn’t to wake to east for at least 6-8 hours.
  2. Make Gradual Changes: Once you’ve gotten approval from your pediatrician, a gradual approach to sleep training is often recommended. This means gradually weaning off overnight feeds and establishing distinct daytime and nighttime sleep routines over 7-10 days. Longer is fine too. The point of gradual change is to make adjustment from eating over the course of the night, to stopping feeds less shocking.
  3. Follow Baby’s Cues: Your child doesn’t care about The Schedule. If they are hungry or uncomfortable, it’s perfectly fine to feed and soothe them.

DON’T

  1. Use this or other blogs as Medical Advice: Your child’s primary care physician needs to be part of any decisions regarding sleep training or changes to their feeding and sleep habits.
  2. Make Quick Changes: While some people opt for “cold turkey”, it is generally recommended to follow a gradual plan that takes about 10-14 days. Gradual transitions can be gentler on both parents and babies.
  3. Force Rigid Routines: If napping or feeding becomes a constant struggle or fight, it’s time to explore alternative approaches. Be flexible and responsive and don’t rule out illness, teething or other physical needs that are out of your baby’s control.
Baby Nurse Joy showing that night nurses help you sleep
Baby Nurse Joy with quadruplet dolls

Night Nurses Answer Your Infant Sleep Questions

Updated, November, 1, 2025 – There are books, sleep consultants and time-worn advice out there to help babies sleep through the night. But the same questions still keep coming up over and over! After 15 years supporting newborns and their families we can say without a doubt that most of this happens is simply because we humans are all different! However, in the blog, Night Nurses Answer Your Infant Sleep Questions, we’ll do our best to give you concrete answers based on the Nurses knowledge.

happy mom looking at sleeping newborn in the morning
well rested mom and baby

First- what’s a Night Doula?

In addition to overnight care for their newborns, many parents seek support from a night doula (also called a night nanny) to help their infants sleep through the night. There’s a very wide range of normal when it comes to baby sleep, and a trusted caregiver who can monitor an infant through the night can gently adjust baby’s schedule toward longer stretches of sleep. What’s a Night Nanny? Roles, Benefits, Costs and How They Help Families goes into more detail about how night doulas help..

Night Nurses Answer Your Infant Sleep Questions  

1. Why does my baby wake through the night when I know s/he’s not hungry?

All humans wake through the night and babies are no different! While there are many reasons to awaken, wake-ups usually fall into 1 of 2 categories: physical and habitual. Again, this is the same for newborns and infants.

  • Physical Discomfort: Illness, teething, heavy diaper or tummy pain.
    • When physical things happen outside of baby’s control parents need to step in to help.  For example, if baby has congestion or ear infection, laying horizontally makes fluid in the inner ear or chest settle. This makes getting comfortable very difficult for baby.  Responding to baby quickly, and for as long as baby needs is recommended for any wake ups due to pain or discomfort. Physical wake-ups are part of parenting and any kind of sleep training needs to wait until baby is in healthy place. 12 Ways to Soothe Baby has ideas to help you comfort baby.
  • Hunger (also physical):
    • We cannot “train” a baby not to feel hunger. For this reason, it’s vital that parents know how much their baby has eaten during the day. Parents need to know how many ounces of milk/food baby has had between waking for the day and one last small feed at 10pm. If the amount of ounces is the same or more than what’s recommended by the pediatrician than it’s okay not to feed. If the amount is less, than baby of course needs to be fed.
  • Natural Schedule:
    • For healthy babies who have never slept through the night (and we are not saying whether they should or shouldn’t) wakefulness overnight usually means they are simply repeating their 3-4 hour daytime schedule. The daytime schedule of being awake for a few hours and then going to sleep for a few hours simply keeps repeating.  For parents wishing to increase baby’s sleep time in this case, gently weaning overnight feeds and increasing daytime feeds can help.  More on that below:

Night Nurses Answer Your Infant Sleep Questions – Overnights

2. How do I know when to get rid of the swaddle?

When baby is rolling onto her stomach, the swaddle becomes a hazard. As the AAP and other authorities say, in order to be sure baby is sleeping safely, Stop swaddling as soon as your baby shows any signs of trying to roll over. For many babies this can be as early as 2 months old.

Additionally, when baby is consistently “busting out” in the late 3rd month or month 4, he’s telling you he does not need the swaddle anymore.  To eliminate the swaddle parents can simply go cold turkey or take a gradual step-down approach where we allow one arm out for several nights, then both arms and then eventually no swaddle at all.

Eliminating the swaddle -like all changes – can happen in 1 of 2 ways, cold turkey or by gradual removal. Cold turkey needs no explanation but gradual removal works like this:

You can “wean” the swaddle by allowing one arm out for a few nights. Then wrap baby with both arms out but with gentle pressure remaining on the abdomen. After a few nights of that, baby will not need the swaddle at all. How to Swaddle Like a Pro has more information on safe saddling.

One note- Weighted sleep sacs are often sold as a comfort item for baby sleep after getting rid of the swaddle. You should note that weight sleep sacs are not recommended. They have not been tested for safety and inhibit babies’ natural movements.

eliminate infant swaddle once baby is trying to roll over
How to wean the swaddle!

3. How do I eliminate overnight feeds?

Anytime we’re helping baby -and well, anyone really- learn a new way to do things, we have two choices: cold turkey or gradual removal.  Cold turkey certainly cuts to the chase, but the gradual approach can be much more gentle and less jarring for baby.

With feeding, this means that we can eliminate milk/formula altogether between certain hours. Or we can gradually wean the amount taken in during these hours. For nursing moms, gradual weaning is essential…it’s more gentle for baby and also gives mom’s body time to adjust to needing to produce less milk overnight.

To wean feeds overnight, simply give ½ ounce less in his bottle over the course of 2-3 nights. 

If breastfeeding weaning should start during the day. Our RN Cathy advises: “Start weaning with the second feeding of the day since your breasts will be pretty full first thing in the morning. Then stop a feeding every couple of days and give a bottle until the last feeding was at night. Once you notice no milk in their mouth after feeding, that’s it.”

Weaning will not be a perfectly linear process but to begin, you can stop the nursing session once baby has finished consistently sucking. This will most likely be trial and error and not perfect but that is normal.

4. What about the pacifier? How do I get rid of that?

When it comes to the pacifier we can “cold turkey” it or gradually remove the pacifier after less and less time per pacifier “session”.  For sleep training, it’s typically recommended to remove pacifier when baby stops sucking for a few moments. You can then repeat the removal for a few minutes until the pacifier is eventually not needed.    

5. My pediatrician said baby is ready to sleep 6-8 hours without feeding. How do I get my baby to sleep through the night?

First-the Ultimate Guide to Baby Sleep Training has a step-by-step plan for sleeping through the night.

Second, here is the abbreviated version of helping a baby sleep through the night independently:

  1. Give consistent daytime feeding of 4 larger feeding sessions during the day of 6-7 oz per feed, plus a dreamfeed of 2-3 oz = 28oz. This is usually enough to fill baby’s belly to sleep through the night. But again, the decision really depends on your own baby.
  2. Wean overnight feeds while increasing daytime feeds.
  3. Implement formal sleep training method (described in the linked blog above)

Once again, sleeping through the night can be a biiiiig subject. If you would like help talking through what’s happening with your baby specifically, you can always contact us as a sounding board!

Night Nurses Answer Your Infant Sleep Questions
Infant Sleep Questions answered

 Night Nurses Answer Your Infant Sleep Questions, But You’re the Expert on Your Baby

There are a LOT of right answers to what works to make a happy and peaceful family! If your family is happy and safe, then you’re doing it right! Are you thinking about a career as a night doula or night nurse? Night Nanny or Postpartum Doula: How-To Get Your Dream Job! shares the basics of getting started.

Sleep Hacks: 4 Tips to Maximize New Parents’ Sleep

updated October 6, 2025 – Is “sleep when the baby sleeps” a myth in your house? It is for most of us! Here are our tips to maximize parents own sleep in Sleep Hacks: 4 Tips to Maximize New Parents’ Sleep.

Sleep Hacks: 4 Tips to Maximize New Parents' Sleep
Denise Iacona Stern on ABC7

Sleep Hacks: 4 Tips to Maximize New Parents’ Sleep:

You might be able to catch a nap when your baby is asleep during the day, but it’s unrealistic for many. Caring for older children in addition to the newborn, limited time off work, having twins or higher order multiples and babies who have unpredictable and short nap schedules are just a few instances that make daytime sleep impossible.  When you do manage to get a nap, these shorts bits of sleep do help. But naps don’t take the place of the deep, restorative sleep that keeps parents healthy. In other words, parents need to maximize the stretches of sleep we can get.

TIP #1 – Breathing Exercises to Help Your Body Switch Gears

For many new parents, one of the frustrating things about sleep is that we’re running on so much adrenaline that we can’t sleep when we’re supposed to. Controlled breathing can help your body make the switch from wakeful to sleepy. Here are 2 methods:

  • The 4:7:8 Technique

This simple meditation is a “natural tranquilizer for the nervous system” and is based in the yogic philosophy of controlled breathing. While all evidence seems to be anecdotal, we do know that conscious breathing has health benefits. It also allows the brain and nervous system to become calm. Here’s how to do 4:7:8:

  1. Place the tip of your tongue against the ridge of tissue just behind your upper front teeth, and keep it there through the entire exercise. You will be exhaling through your mouth around your tongue, 
  2. Exhale completely through your mouth, making a “whoosh” sound.
  3. Close your mouth and inhale through your nose to a mental count of four.
  4. Hold your breath for a count of seven.
  5. Exhale completely through your mouth, making a whoosh sound to a count of eight.
  6. Now inhale again repeating the cycle three more times for a total of four breaths.
  • Tactical Breathing

As noted in a 2021 NIH study, tactical breathing is used by military and law enforcement personnel to reduce stress and maintain psychomotor and cognitive performance in dangerous situations. This of course is more than parents need, but the principle is the same…get yourself calm! One method of tactical breathing is:

  1. Breathe in through your nose for a count of 4
  2. Hold your breath for 4
  3. Exhale through your mouth for a count of 4
  4. Hold your breath at the bottom of the exhale for a count of 4

Repeat step 1-4 as much as feels good to you.

  • Meditation Apps – Free and paid meditation Apps can allow new parents to fall into a relaxed, hypnotic state. Sometimes you can fall completely asleep.  

Calm is a 5 star rated free App (with some purchasing options) noted for its ease of use.  Headspace has an associated cost of $70 but is known for it’s productive 10-minute sessions; a very useful 10 minutes for a sleep deprived parent. 

TIP #2Ease up on the caffeine 

I know. Ridiculous suggestion, right?  While we often see caffeine as vital, it’s been proven to keep us up even when we don’t want to be.  Try these natural energy boosters instead:

  1. Increase Magnesium – Magnesium in the form of whole grains and fish for example, can fight fatigue.
  2. Decrease Sugar – As our own head nurse Joy Becker tells EveryNurse.org, make healthier snack choices such as dried fruit or green-smoothies for a sweet and natural energy boost.
  3. Drink Water – To keep your energy up when you actually want to without the caffeine side effects drink lots of water. According to WebMD nutritionist Keith Ayoob, EdD, RD, “Sometimes, even slight dehydration can leave you feeling tired and lethargic.” 

TIP #3 – Divide and Conquer

Swap nights, or even 1/2 nights, caring for baby with your partner even if it means sleeping in separate bedrooms.  Being “off” from 10pm – 6am a few nights per week allows your body the deep, restorative sleep it needs. It also give you a mental boost knowing that there is a definite break in sight.

Maximize New Parents' Sleep for the night doula sleep schedule recommended for parents of newborns

This works if you’re breastfeeding too. When nursing throughout the night, simply stay in bed to nurse while your partner brings the baby to you. Partner also does all other care like diaper changes and soothing in another room.  This can give you at least an hour more of sleep per night!

TIP #4 – Get Outside Help

Allow friends and family to provide child care relief. Whether they act as a night doula, or even if it’s just for an hour or 2 take everyone up on their offers to help! Even 1-2 hours or uninterrupted time alone can help. Of course you can always call our night nannies if professional help is needed as well. Learn more about Sleep Deprivation and Postpartum Depression: Proven Tips to Help.

Bonus Tip: For families in crisis, the non-profit SafeFamilies.org can provide support by creating extended family–like supports.

Do blue light blocking glasses work?

Glasses to block blue light emitted from electronic devices were thought to work when they were first sold in the early 2000’s. But more recent research shows that there is no benefit to using products marketed to block blue light such as glasses or screens that adhere to your device.

And of course, helping baby sleep = helping ourselves sleep!

Swaddles, pacifiers and white noise machines are all tried and true methods to help infants sleep longer and more peacefully. These items each offer something comforting to infants. You can use all of them or experiment with 1 at a time to find what works best for your baby and helps them sleep more soundly.

Sleep deprivation is seen as a rite of passage for brand new parents, but having a plan to get more sleep can ease its effects. There’s no award for suffering and you can try to make those first months with baby easier on your health.  

If you feel that anxiety, depression or sleep deprivation is affecting you more than just the “baby blues,” there is help. Contact Postpartum.Net or call/text 833- TLC-MAMA (1-833-852-6262)  for help.

Dad putting newborn safely to sleep in crib.
Maximize Sleep by taking turns

Postpartum Employee Benefits: Positive Disruption at Work

updated, Sept 29, 2025

While large Employee Benefit Programs continue to become the norm in human resources, it becomes crucial for companies to deliver meaningful benefits and not just “perks.” Postpartum employee benefits are the innovation that actually sets a company apart and make a true, measurable impact on employees’ lives.

What are Postpartum Employee Benefits?
Postpartum employee benefits are: (1) an in-home visit by a Registered Nurse, (2) Night Nanny Care or (3) virtual doula visits. All of these services benefit employee health and well being in a measurable and meaningful way.

  1. Home Visits by a Registered Nurse – Postpartum RN visits provide head-to-toe assessments, breastfeeding or bottle support and education for parents during the critical first week home. These visits also bridge the healthcare gap between birth and the six-week OB appointment, providing care to both parents. Early intervention reduces hospital readmissions, supports mental health and improves breastfeeding outcomes (source). Visits are especially helpful to parents of newborn twins.
  2. Overnight Newborn Care – Overnight newborn care by a certified caregiver (postpartum doula or night nanny) ensures babies are fed, soothed, and monitored safely while parents receive restorative sleep. Sleep deprivation is directly related poor mental health. Night doula care allows employees to perform effectively but also protects their overall wellness. If you’d like more detail, visit What’s a Night Nanny?
  3. Virtual Doula Visits – Employees can access a certified night doula in 15 minute increments via video, text or phone. They can contact their doula with questions about lactation, infant feeding, daily care, baby sleep, postpartum support and more.

Why do Postpartum Employee Benefits Matter?

The results of postpartum employee benefits are vast and direct. When parents receive rest and evidence-based support, there are: better mental health outcomes, better physical recuperation, a return to work with confidence and an authentic connection with their employer.

postpartum employee benefits have provable results

Postpartum Employee Benefits: The Corporate Advantage

As companies continue to recruit from the same pool of qualified candidates, employee benefits can make the difference in recruiting and retention. Here’s how:

Recruiting: 

Employee wellbeing is now a key factor in talent acquisition and corporations are competing to hire from the same pool of elite applicants. Salary and traditional benefits are of course huge factors in a potential hire’s decision but increasingly, so is the feeling that companies actually care about their employees’ well-being. (Gallup, 2021)

Retention:

The postpartum experience heavily influences whether employees stay long-term. Supportive benefits help parents remain engaged and loyal, reducing turnover and associated costs.

Cost Effective:

Compared to the high cost of lost productivity, absenteeism and turnover, postpartum employee benefits are a highly economical investment.

  • A single night of restorative sleep or an early postpartum nurse visit can prevent weeks of reduced productivity or additional healthcare expenses.
  • The cost of postpartum programs is a fraction of the expense of replacing a high-performing employee who resigns due to burnout or lack of support.
  • By helping employees return to work healthier and mentally prepared, companies see measurable gains in performance, retention, and loyalty.

In short, every dollar spent on postpartum benefits translates into healthier employees and measurable savings for the company.


How Does It Work?

Implementing postpartum employee benefits is very simple:

  1. Employees request postpartum services via your corporate care portal.
  2. LMS coordinates care within 24 hours, providing a vetted caregiver profile.
  3. The company is billed after service, streamlining administration and ensuring zero disruption to the employee.

Why Let Mommy Sleep?

We’ve been supporting new families since 2010.

  • Established in 2010 with a proven model.
  • Companies have a dedicated corporate support person (yes a human!) they can contact for service and support.
  • Corporate clients include small businesses with 50 employees, to organizations with over 200 locations nationwide.
  • Caregivers are licensed and night doula certified, ensuring accountability and professional care. Read more about how we ensure providers are continually following evidence-based safe sleep and infant care practices in Introducing the National NAPS Registry for Night Doulas.
  • A cost-effective alternative to large employee benefit programs that include family planning expenses.

Adding LMS postpartum services is more than a benefit, it’s a strategic investment in your workforce. Companies that prioritize employee wellness with meaningful postpartum support see measurable returns in morale, productivity and retention.

postpartum employee benefits
Postpartum employee benefits

Night Nurse Franchise Updates

updated, April 1, 2023 – We began franchising in 2016 and proudly remain the only overnight newborn care franchise in America! What began as a simple service in Washington DC has now grown to 11 locations nationwide. Read our Night Nurse Franchise Updates below! 

Night Nurse Franchise Updates

Here at Let Mommy Sleep Franchising, our Registered Nurses and Newborn Care Providers support brand new parents as much as we support their babies. We’re bringing this detailed model of evidence-based teaching and newborn care to families across the country. In addition to caring for others, franchise partners have the time and means to be present for their own families. Ownership means working from home while contributing financially to your own family. We call this a circle of success for families.

We currently service these locations:

  • Washington DC
  • Northern & Central NJ
  • Chicago
  • Boise, ID
  • Dallas
  • Houston
  • Las Vegas
  • Loudoun Co, VA
  • Tampa and Orlando FL
  • Boca Raton, FL
  • Philadelphia
  • San Antonio
  • Wichita

What’s different about us?

  • We are 100% woman owned and operated. This wasn’t done on purpose, we just happen to match the demographics of the child care and nursing professions. These are both overwhelmingly staffed by women.
  • The overriding mission of Let Mommy Sleep is to work together with families, nurses, caregivers, corporations and local businesses to truly raise the standards and accountability in postpartum care.
  • Besides having local offices, our Nurses and team members contribute to local and national media.
  • Our curriculum was awarded a government contract and taught from 2015-2020, ending when covid forced closures of public school facilities. The same coursework is now taught online as well as to families.
  • Our non-profit, Mission Sleep is back up and running! We provide free, overnight newborn care to families whose babies arrive when a parent is deployed, wounded or deceased.
Night Nurse Franchise Updates from the nation's  newborn care providers.

Why We Decided to Franchise

The words “certified” and “accredited” are used often in business to market providers as trained and professional. However, there is little oversight on the use of these terms. In child care, the only legally protected title is “Nurse,” referring to Registered Nurses and Licensed Practical or Vocational Nurses. Other licensed professionals in healthcare are licensed by and accountable to their state’s Board of Nursing. In other words, there is accountability in healthcare.

We would like to bring this same level of accountability to the newborn care industry to help families and elevate caregivers. Our goal is to make the franchising the training and concepts at Let Mommy Sleep the industry standard. We will continue to pursue licensing but in the meantime make the LMS brand trusted by new parents and families.

If you would like to learn more, you can read more about us here and you can always set up a 1-on-1 meeting.

Las Vegas Night Nanny Franchise owner Jordan
LMS franchisee Jordan, CLC