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Many companies now include pregnancy and postpartum benefits in their employee benefit programs. From help covering the costs of fertility or adoption, to in-home postpartum support services, these benefits are designed to go beyond family leave.

Below is a breakdown of each postpartum employee benefit program:

Postpartum Employee Benefit Programs

Pacify

Pacify is a program that gives employees on-demand access to perinatal and postpartum support. Through their dedicated app, employees can connect with birth doulas, postpartum doulas and lactation consultants. In addition to hands on birth support, caregivers who have been approved through Pacify can provide in-person or virtual support with breast or bottle feeding, sleep or newborn care after baby arrives.

Highlights:

• You can get real-time support from trained professionals.
• It’s especially helpful for first time parents who might need help on-demand; they are unsure what to do at 2 a.m. or who want guidance on breastfeeding and newborn routines.
• Employees control the process through the Pacify app.

Maven

Maven Clinic is widely regarded as the best-in-class employee benefit for its proven results in improving maternal health outcomes and comprehensive coverage. Maven also serves Medicaid populations, improving access to care.

Highlights:

• You get 24/7 virtual access to experts in many areas, including maternity, postpartum, mental health and parenting.
• Maven often includes a care advocate who helps you find the right support and navigate benefits.
• Some plans include a tool like Maven Wallet, which can reimburse you for eligible postpartum services like doulas or lactation support.
• Additional services such as Maven Milk, their secure breastmilk shipping service and ensure wraparound care on the return to work.

Progyny

Progyny is best known for fertility benefits, but it also includes support for pregnancy and postpartum care as well as parenting and menopause. The program is built around personalized care and ongoing support.

Highlights:

• Employees connect with a dedicated Patient Care Advocate (PCA). PCA’s are registered nurses and other fertility specialists to provide personalized plans of care.
• Progyny offers child well-being services like connection to social workers and peer support groups to “help parents connect with others at similar childhood stages.”
• It’s designed to feel like a coordinated, high-touch support system, not just a list of resources.

Carrot

Carrot is a broader family benefits program with an emphasis on family building, covering fertility treatments, surrogacy, adoption and pregnancy. Carrot also extends into postpartum care as well as hormonal health coverage for those experiencing menopause.

Highlights:

• Some plans offer financial support or reimbursement for birth and postpartum doula care, including overnight help in limited cases.
• Offers the Sprints app, “the first-and-only program to address infertility linked to obesity and poor metabolic health.”

Postpartum Employee Benefit Programs – Solutions for Small Business

Cleo

Formally known as Cleo Health, Cleo notes that it’s purpose is to “fills the caregiver support gap” and amplify existing benefits. This means they provide an employee support platform that helps employees navigate through all stages of life, not just family planning. While Cleo does support family building, they also to address preparing to care for older family members and end-of-life care. This puts the focus on holistic support for all employees, not just those with a focus on becoming parents.

The Lactation Network (TLN)
Not a full fertility-to-postpartum platform, but TLN helps employers build lactation support into health plans with in-home or telehealth lactation consultant care for breastfeeding support. This is often part of self-insured employer plans that want a dedicated lactation solution. 

Direct Reimbursements for Postpartum Care
Separate from third-party platforms, some companies and health plans now offer doula reimbursement or coverage directly to employees. Walmart for example, allows employees to use a stipend of up to $1,000 per pregnancy for doula services or virtual doula visits.

Let Mommy Sleep offers this option to small businesses, when formal benefit programs might be too costly for their small business. Learn more or contact us if you’d like to explore this option.

The Let Mommy Sleep leadership team combines lived experience, clinical expertise and years of hands-on work in newborn and postpartum care. The business was built to give families access to qualified overnight support while establishing clear, professional standards in an industry where expectations and training have historically varied.

Denise Iacona Stern — Founder & Business Development Lead

Denise is the Founder ehind the growth and expansion strategy of Let Mommy Sleep. She is responsible for building the business infrastructure, establishing partnerships, and driving the company’s strategic direction as it expands into new markets. Denise is also the architect of the Let Mommy Sleep licensing model, ensuring new licensees are trained to deliver consistent, high-quality overnight newborn care aligned with the company’s safety and care standards.

Denise is a recipient of the TITAN Award for Outstanding Female Entrepreneur, and regularly contributes to maternal health media and advocacy efforts focused on improving standards and access in postpartum care.

Joy Becker, LPN — Director of Recruiting (12+ Years)

Joy Becker has been with Let Mommy Sleep for over 12 years. As a Licensed Practical Nurse and former professional child care center owner, she has helped shape the clinical direction of the company, ensuring that all care is grounded in safety. While the scope of care of postpartum doulas and newborn care providers is non-medical, Joy is able to share evidence-based best practices in the home that are relevant to their work. Additionally, Joy directs instruction for the company’s nationally acclaimed newborn care training and postpartum home visiting protocols.

Now an owner of the flagship location, Joy is a key leader in training new staff and new licensees, ensuring they meet the high standards required to provide overnight infant care. Her long-term experience is a cornerstone of the organization’s stability and quality.

As Joy said on CBS Baltimore, “Health care is continually growing and evolving, and the patient population is becoming more diverse. Continuing education, through the many resources available, is a nurse’s most powerful tool to help others and herself.”

Jasmin Brunnelson — Director of Training & Quality (12+ Years)

Jasmin has also been with Let Mommy Sleep for over 12 years and has worked in every department at the company including working in family homes. This gives her a deep and unique understanding of how each facet of the business works together. She plays a critical role in training new licensees and shaping the company’s service delivery model. Her work ensures every partner is prepared to provide consistent, compassionate and safe overnight newborn care.

As the owner of Let Mommy Sleep in Washington DC as well as Southwest Texas, Jasmin continues to expand and refine best practices on the local and national level.

Jasmin helps maintain the company’s operational standards and supports ongoing education for staff and licensees. By creating and continually measuring the success of systems used on the local and national level, Jasmin’s role is crucial. Her work allows business operations to run smoothly for everyone; from individual caregivers to case managers to the company as a whole.

Erin Thomas-Walker, Postpartum Doula and Owner of Let Mommy Sleep Midwest

With a background in corporate banking and already a mother of 2, Erin opened Let Mommy Sleep in one of the busiest markets in the country, Chicago, in April 2020. Since then, Erin has expanded the business -and her family now as a mother of 3- across the Midwest, serving babies and their families in Ohio, Michigan, Indiana and Wisconsin.

Erin is a Postpartum Doula, Peer Counselor in Breastfeeding and a nationally recognized newborn care expert. She has contributed to major publications including The Washington Post, Thrive, and Chicago Parent Magazine. Her experience as a mother and postpartum professional shapes her approach to care and continually informs the standards Let Mommy Sleep uses today.

Erin’s focus is on evidence-based care, safe sleep practices, and making sure families feel supported and informed during a time when rest is rare and questions are constant.

Clinical Advisory Board: Registered Nurses, IBCLC’s and Public Health Experts

Let Mommy Sleep’s Advisory Board is made up of Nurses, International Board Certified Lactation Consultants, Public Health Experts and postpartum mental health advisors. This board provides neutral oversight and helps guide our policies, safety standards and training protocols. Their expertise ensures our care model remains aligned with current research and evidence-based practice in newborn and postpartum care.

Why Our Leadership Matters

Let Mommy Sleep isn’t just a service, it’s a system built on real-world experience, clinical oversight and long-term commitment to safe newborn care. Our leadership team ensures families receive professional overnight support, and caregivers receive the opportunity to rise to the highest standards of care. This ensures accountability and consistency as the business -and the entire industry- grows.

Leadership & Oversight FAQs

Who sets care standards at Let Mommy Sleep?

Care standards at Let Mommy Sleep are established by the leadership team in collaboration with licensed nurses, experienced postpartum doulas and the company’s Advisory Board. Standards are informed by evidence-based newborn care practices, infant safe sleep guidelines and ongoing continuing education.

What qualifications does Let Mommy Sleep leadership bring to newborn care?

Leadership includes licensed nurses and business leaders with decades of combined experience in overnight newborn care. The Clinical Advisory Board includes Board Certified and Licensed experts in public health, breastfeeding, postpartum care and maternal mental health.

How does Let Mommy Sleep ensure caregiver training and consistency across locations?

All caregivers and licensees are trained under standardized protocols developed by leadership and clinical staff. All caregivers must complete the Newborn and Postpartum Support (NAPS) Certificate and are required to maintain certificates in Infant Safe Sleep, CPR and First Aide and ongoing continuing education to maintain consistency across markets.

What role does the Advisory Board play?

The Advisory Board provides subject-matter expertise from nursing, public health, postpartum and newborn care professionals. The board advises on safety standards and policy updates to ensure care remains aligned with current best practices.

How long has Let Mommy Sleep leadership been involved in newborn care?

Key members of the leadership team, including Joy Becker, LPN, and Jasmin Brunnelson, have been with Let Mommy Sleep for over 12 years. This long-term involvement provides institutional knowledge and operational stability, which allows training to remain dynamic but still consistent as the market evolves.

How are care and safety standards reviewed or updated?

Care standards are reviewed periodically by leadership and clinical advisors to reflect updated guidance on newborn safety, infant safe sleep practices and postpartum health. Feedback from caregivers and families is also incorporated into ongoing improvements.

Who is responsible for maintaining quality as the company expands?

Quality and consistency during expansion are overseen by the leadership team, including clinical and training directors, with support from the Advisory Board. New markets and licensees are required to meet the same training and care standards as existing locations. Let Mommy Sleep is dedicated to safety and standardizing best practices. Read The State of Newborn Care, Policy Paper (2026) for more information,