Let Mommy Sleep Now in Northwest Arkansas
As of September 1, families across Benton, Washington and Crawford counties now have a new resource to support them when their babies arrive: overnight newborn care they can actually trust. Let Mommy Sleep of Bentonville is now open, bringing professional night nanny care, postpartum RN visits and hands-on parent education to all of Northwest AR, one of the fastest-growing family communities in the country.

Locally Owned and Operated
The territory is owned and operated by Irene and Erik Hill, Bentonville residents, parents of four and foster parents who didn’t come to this work from the outside looking in. They’ve lived the sleep-deprived early weeks themselves and they’re building this business with that experience behind every decision.
With backgrounds in technology as well as real-life parenting, the Hills pair a firm commitment to evidence-based care with the compassionate understanding every expecting parent deserves.
“Over the past year, we spent a lot of time thinking about what we wanted to build next,” said Erik Hill, Chief Growth Officer, Let Mommy Sleep Northwest Arkansas. “My wife and I kept coming back to the same thing: we wanted to create something that genuinely helps families.”
Why Northwest Arkansas, Why Now
Northwest Arkansas isn’t a sleepy secondary market anymore, in fact it is one of the fastest growing regions in the nation. Corporate relocation, a growing arts and outdoor culture and a strong sense of community identity makes NWA, as locals call it, one of the most dynamic places in the country for young families to put down roots. What the Hills noticed, living there themselves, was a gap: fast-growing family communities need professional, dependable newborn support from day one, and Northwest Arkansas didn’t have it yet. Now it does.
What Families Can Expect
Let Mommy Sleep NWA offers the same core services families rely on across the national network:
- Overnight night nanny care for newborns, including twins and multiples, so parents can rest and recuperate. Overnight newborn care doesn’t just mean “sleep,” it means being ready for daytime responsibilities such as being fully present for their newborn, tending to older children or returning to the workplace.
- Baby Basics classes for expecting parents and childcare providers, covering the fundamentals before baby arrives and helping families prepare their nursery and home.
- Postpartum RN visits for first-week-home checkups that look after the whole family, not just the baby. Nurses provide mental health and physical assessments along with newborn care instruction and lactation help.
In addition to newborn and postpartum care in the home, the company also has an office space in Rogers. Prospective families, postpartum caregivers and fellow local businesses are welcome to visit Let Mommy Sleep Bentonville at 105 W Elm St Ste 201, Rogers, AR 72756. The team plans to use this space for community events such as newborn care training and local community events to help families.
Scheduling is flexible, built around the reality that early parenthood doesn’t run on a fixed calendar.
Families in looking for postpartum care or a night nanny in Bentonville, Rogers, Fayetteville and all of Washington and Crawford counties can learn more and book care at letmommysleep.com/bentonville or by calling (479) 552-7019.
About Let Mommy Sleep
Let Mommy Sleep is the nationally operating newborn and postpartum care network founded by Denise Iacona Stern in Washington, D.C. in 2010. The organization provides professional overnight newborn care through a licensing network of local owner-operators across the United States, and has been recognized by the Mom’s Choice Awards and the TITAN Women in Business Awards.
