Postpartum Employee Benefit Programs: A Guide

January 19, 2026

Many companies now include pregnancy and postpartum benefits in their employee benefit programs. From help covering the costs of fertility or adoption, to in-home postpartum support services, these benefits are designed to go beyond family leave.

Below is a breakdown of each postpartum employee benefit program:

Postpartum Employee Benefit Programs

Pacify

Pacify is a program that gives employees on-demand access to perinatal and postpartum support. Through their dedicated app, employees can connect with birth doulas, postpartum doulas and lactation consultants. In addition to hands on birth support, caregivers who have been approved through Pacify can provide in-person or virtual support with breast or bottle feeding, sleep or newborn care after baby arrives.

Highlights:

• You can get real-time support from trained professionals.
• It’s especially helpful for first time parents who might need help on-demand; they are unsure what to do at 2 a.m. or who want guidance on breastfeeding and newborn routines.
• Employees control the process through the Pacify app.

Maven

Maven Clinic is widely regarded as the best-in-class employee benefit for its proven results in improving maternal health outcomes and comprehensive coverage. Maven also serves Medicaid populations, improving access to care.

Highlights:

• You get 24/7 virtual access to experts in many areas, including maternity, postpartum, mental health and parenting.
• Maven often includes a care advocate who helps you find the right support and navigate benefits.
• Some plans include a tool like Maven Wallet, which can reimburse you for eligible postpartum services like doulas or lactation support.
• Additional services such as Maven Milk, their secure breastmilk shipping service and ensure wraparound care on the return to work.

Progyny

Progyny is best known for fertility benefits, but it also includes support for pregnancy and postpartum care as well as parenting and menopause. The program is built around personalized care and ongoing support.

Highlights:

• Employees connect with a dedicated Patient Care Advocate (PCA). PCA’s are registered nurses and other fertility specialists to provide personalized plans of care.
• Progyny offers child well-being services like connection to social workers and peer support groups to “help parents connect with others at similar childhood stages.”
• It’s designed to feel like a coordinated, high-touch support system, not just a list of resources.

Carrot

Carrot is a broader family benefits program with an emphasis on family building, covering fertility treatments, surrogacy, adoption and pregnancy. Carrot also extends into postpartum care as well as hormonal health coverage for those experiencing menopause.

Highlights:

• Some plans offer financial support or reimbursement for birth and postpartum doula care, including overnight help in limited cases.
• Offers the Sprints app, “the first-and-only program to address infertility linked to obesity and poor metabolic health.”

Postpartum Employee Benefit Programs – Solutions for Small Business

Cleo

Formally known as Cleo Health, Cleo notes that it’s purpose is to “fills the caregiver support gap” and amplify existing benefits. This means they provide an employee support platform that helps employees navigate through all stages of life, not just family planning. While Cleo does support family building, they also to address preparing to care for older family members and end-of-life care. This puts the focus on holistic support for all employees, not just those with a focus on becoming parents.

The Lactation Network (TLN)
Not a full fertility-to-postpartum platform, but TLN helps employers build lactation support into health plans with in-home or telehealth lactation consultant care for breastfeeding support. This is often part of self-insured employer plans that want a dedicated lactation solution. 

Direct Reimbursements for Postpartum Care
Separate from third-party platforms, some companies and health plans now offer doula reimbursement or coverage directly to employees. Walmart for example, allows employees to use a stipend of up to $1,000 per pregnancy for doula services or virtual doula visits.

Let Mommy Sleep offers this option to small businesses, when formal benefit programs might be too costly for their small business. Learn more or contact us if you’d like to explore this option.